The impact of a cartoon character on adults perceptions of Children’s breakfast cereals: a randomized experiment

The impact of a cartoon character on adults perceptions of Children’s breakfast cereals: a randomized experiment

Abstract Background Cartoon characters on processed food packaging increase the perception of product preference among children, but their effect among adults has rarely been examined. We evaluated the effect of a cartoon character on breakfast cereals on beliefs about buying them for children, as w...

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Bibliographic Details
Main Authors: Alejandra Contreras-Manzano, Alejandra Jáuregui, Claudia Nieto, Marissa G. Hall, Jorge Vargas-Meza, James F. Thrasher, Daniel Illescas-Zárate, Simón Barquera, David Hammond
Format: Article
Language:English
Published: BMC 2020-05-01
Series:Nutrition Journal
Subjects:
Cartoon characters
Marketing directed to children
Goodness perception
Online Access:http://link.springer.com/article/10.1186/s12937-020-00565-5

Internet

http://link.springer.com/article/10.1186/s12937-020-00565-5

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