Examining Structural Relationships among Brand Experience, Existential Authenticity, and Place Attachment in Slow Tourism Destinations
Understanding how tourists’ brand experiences impact their existential authenticity, and the role of existential authenticity in the formation mechanism of place attachment to the destination, are key issues for the marketing of a destination. The current study examines the relationship between tour...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2020-04-01
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| Series: | Sustainability |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2071-1050/12/7/2784 |