COMMUNICATION BY EVENT - THE EFFICIENCY OF SEMINARIES AS A WAY TO INFORM AND TO TRAIN
Starting from the idea that nowadays the companies use the promotion and communication by event more and more because of the advantages it entails, this paper uses the marketing quantitative research as a tool and it's scope is to present the opinions and the attitudes of the people that part...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Petrosani
2012-10-01
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| Series: | Annals of the University of Petrosani: Economics |
| Subjects: | |
| Online Access: | http://www.upet.ro/annals/economics/pdf/2012/part3/Chitu-Tecau.pdf |