A study on new market development using a hybrid of QFD and ANP
This paper presents an empirical investigation on new product development (NPD) using a hybrid of quality function deployment (QFD) and analytical network process (ANP). The study is accomplished in one of the biggest auto producers in Iran named Saipa. The study examines whether or not NDP influenc...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2014-07-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol4/msl_2014_176.pdf |