Research on the Influence of Brand Certification on Farmers’ Professional Cooperatives Participating in E-commerce

Based on the microscopic survey data of 100 vegetable cooperatives in Sichuan Province, this paper empirically analyzes the influence of brand certification on cooperatives participating in the ecommerce by binary logistic regression model. The results show that the proportion of Sichuan vegetable c...

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Bibliographic Details
Main Authors: Liu Guoqiang, Zhang Bizhong, Fu Xinhong, Zhang Ruixin
Format: Article
Language:English
Published: EDP Sciences 2021-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/11/e3sconf_netid2021_01044.pdf