Competitive Perception of Small Indian Manufacturers: A study of Punjab Units

The paper aims at identifying the main competitors and competitive advantages of small scale manufacturers. The manufacturers were selected from four manufacturing industries producing textiles, bicycle and bicycle parts, food products and beverages and leather and leather products in the state of P...

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Bibliographic Details
Main Authors: Raj Kumar Gautam, Raghbir Singh
Format: Article
Language:English
Published: Tomas Bata University in Zlín 2011-09-01
Series:Journal of Competitiveness
Subjects:
Online Access:http://www.cjournal.cz/files/64.pdf