The Role of Innovation and Reputation Variables on Customer Loyalty
The main objective of this study is to investigate the influence of reputation and innovation, and perceived value and customer satisfaction, on loyalty to there staurantand its dimensions. The study sample comprised 202 customers of Padide Shandizrestaurant. Data were gathered through questionnaire...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2013-07-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | http://tms.atu.ac.ir/article_1158_5ebd7ee7666bfc0fceeb01edeaabd336.pdf |