SOCIAL MEDIA MARKETING IN HIGHER EDUCATION INSTITUTIONS
The purpose of the study is to analyze social media marketing in higher education institutions and determine the tools and strategies that are used by universities to promote their brands and how social media marketing affects strengthening the competitive advantage of higher education institutions....
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| Format: | Article |
| Language: | English |
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Romanian Foundation for Business Intelligence
2020-08-01
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| Series: | SEA: Practical Application of Science |
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| Online Access: |
http://seaopenresearch.eu/Journals/articles/SPAS_23_7.pdf
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