Generation Y Online Buying Patterns
The advantages of electronic retailing can, among other things, result in uncontrolled buying by online consumers, i.e. in extreme buying behavior. The main purpose of this paper is to analyze and determine the buying patterns of Generation Y online consumers in order to explore the existence of dif...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2015-12-01
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| Series: | Tržište |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/222591 |