Recontextualizing social practices and globalization: Multimodal metaphor and fictional storytelling in printed and internet ads
This article presents a study of ongoing global and local changing practices by exploring the interaction between multimodal metaphor and narrative in advertising discourse. Thus, we make use of Conceptual Metaphor Theory (CMT) and Conceptual Integration Theory to compare how social changes and cont...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universidade Federal de Minas Gerais
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| Series: | Revista Brasileira de Linguística Aplicada |
| Subjects: | |
| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1984-63982015000200377&lng=en&tlng=en |