OPINION GIVING SERVICES AS A SOURCE OF CONSUMER INFORMATION

The goal of the article is to determine the place and role of opinion giving services in consumer behaviours. The discussion is conducted around the thesis saying that in the information society, opinion giving services constitute an important source of information for consumers in the process of se...

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Bibliographic Details
Main Author: Joanna Wyrwisz
Format: Article
Language:English
Published: University of Life Sciences in Poznań 2015-09-01
Series:Journal of Agribusiness and Rural Development
Subjects:
Online Access:http://www.jard.edu.pl/tom37/zeszyt3/art_62.pdf