A Efetividade das Estratégias de Advergaming: um Estudo Experimental comparando Advergames e In-game Advertisings

A Efetividade das Estratégias de Advergaming: um Estudo Experimental comparando Advergames e In-game Advertisings

<p class="MsoNormal" style="margin-bottom: .0001pt; text-align: justify;"><strong style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; line-height: 107%; font-family: &quot;Times New Roman&quot;,serif;">Objetivo: <...

Full description

Bibliographic Details
Main Authors: Izabella Bueno Fernandes, Ricardo Teixeira Veiga, Fábio Roberto Ferreira Borges
Format: Article
Language:Portuguese
Published: Universidade Nove de Julho 2018-04-01
Series:REMark: Revista Brasileira de Marketing
Subjects:
Advergaming
Advergame
In-game Advertising
Estratégia Promocional Interativa
Internet.
Online Access:http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/3534

Internet

http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/3534

Similar Items