THE EFFECT OF FIRM CHARACTERISTICS AND COLLABORATION EXPERIENCE ON THE RELATIONSHIP BETWEEN DECISION-MAKERS BEHAVIORAL PREFERENCES AND UNIVERSITY’S INNOVATIONS ADOPTION

THE EFFECT OF FIRM CHARACTERISTICS AND COLLABORATION EXPERIENCE ON THE RELATIONSHIP BETWEEN DECISION-MAKERS BEHAVIORAL PREFERENCES AND UNIVERSITY’S INNOVATIONS ADOPTION

This study aims to determine the effect of moderator variables on the relationship between decision-makers behavioral preferences and innovation adoption. Moderator variables are collaboration experience with university and firm characteristics such as ownership of the firm, size of the firm, and st...

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Bibliographic Details
Main Authors: Yahya Agung Kuntadi, Ujang Sumarwan, Mukhamad Najib, Siti Jahroh
Format: Article
Language:English
Published: University of Brawijaya 2020-08-01
Series:Jurnal Aplikasi Manajemen
Subjects:
decision-makers behavioral preferences
innovations adoption
firm characteristics
collaboration experience
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/1702

Internet

https://jurnaljam.ub.ac.id/index.php/jam/article/view/1702

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