Consumer Loyalty Interfaces with Website Quality
The paper analyses the possibilities of how to increase customer loyalty by using different website quality tools. The research problem is defined as a question: How to link website quality and consumer loyalty? Data was gathered using scientific literature analysis and analysing other existing rese...
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| Format: | Article |
| Language: | English |
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Sciendo
2019-12-01
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| Series: | Organizacijų Vadyba: Sisteminiai Tyrimai |
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| Online Access: | https://doi.org/10.1515/mosr-2019-0015 |