Organic food consumers in Hong Kong

Asian organic foods consumers’ behaviour is worth investigating to sustain the continuous growth of organic foods consumption. Hence, Fiona has the ambition to employ the innovation diffusion theory to profile and understand organic foods consumers in Hong Kong in her research proposal. The process...

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Bibliographic Details
Main Author: Matthew H. T. Yap
Format: Article
Language:English
Published: Faculty of tourism and hospitality management 2012-06-01
Series:Tourism and Hospitality Management
Subjects:
Online Access:https://thm.fthm.hr/images/issues/vol18no1/10_Yap