Organic food consumers in Hong Kong

Asian organic foods consumers’ behaviour is worth investigating to sustain the continuous growth of organic foods consumption. Hence, Fiona has the ambition to employ the innovation diffusion theory to profile and understand organic foods consumers in Hong Kong in her research proposal. The process...

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Bibliographic Details
Main Author:	Matthew H. T. Yap
Format:	Article
Language:	English
Published:	Faculty of tourism and hospitality management 2012-06-01
Series:	Tourism and Hospitality Management
Subjects:	organic foods hong kong consumer behaviour quantitative research innovation diffusion theory research proposal
Online Access:	https://thm.fthm.hr/images/issues/vol18no1/10_Yap

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spelling	doaj-01d5a877ed80429890577a90b8bcf7a22021-04-23T13:53:52ZengFaculty of tourism and hospitality managementTourism and Hospitality Management1330-75331847-33772012-06-0118114114610.20867/thm.18.1.10Organic food consumers in Hong KongMatthew H. T. Yap 0 Dongbei University of Finance and Economics, Global Institute of Management and Economics, Dalian, ChinaAsian organic foods consumers’ behaviour is worth investigating to sustain the continuous growth of organic foods consumption. Hence, Fiona has the ambition to employ the innovation diffusion theory to profile and understand organic foods consumers in Hong Kong in her research proposal. The process of writing an acceptable research proposal is challenging, tedious and time consuming as depicted in Fiona’s experience. Hence, this case study provides the opportunity for educators, students, and organic foods sellers and retailers to discuss and address Fiona’s challenges.https://thm.fthm.hr/images/issues/vol18no1/10_Yaporganic foodshong kongconsumer behaviourquantitative researchinnovation diffusion theoryresearch proposal
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Matthew H. T. Yap
spellingShingle	Matthew H. T. Yap Organic food consumers in Hong Kong Tourism and Hospitality Management organic foods hong kong consumer behaviour quantitative research innovation diffusion theory research proposal
author_facet	Matthew H. T. Yap
author_sort	Matthew H. T. Yap
title	Organic food consumers in Hong Kong
title_short	Organic food consumers in Hong Kong
title_full	Organic food consumers in Hong Kong
title_fullStr	Organic food consumers in Hong Kong
title_full_unstemmed	Organic food consumers in Hong Kong
title_sort	organic food consumers in hong kong
publisher	Faculty of tourism and hospitality management
series	Tourism and Hospitality Management
issn	1330-7533 1847-3377
publishDate	2012-06-01
description	Asian organic foods consumers’ behaviour is worth investigating to sustain the continuous growth of organic foods consumption. Hence, Fiona has the ambition to employ the innovation diffusion theory to profile and understand organic foods consumers in Hong Kong in her research proposal. The process of writing an acceptable research proposal is challenging, tedious and time consuming as depicted in Fiona’s experience. Hence, this case study provides the opportunity for educators, students, and organic foods sellers and retailers to discuss and address Fiona’s challenges.
topic	organic foods hong kong consumer behaviour quantitative research innovation diffusion theory research proposal
url	https://thm.fthm.hr/images/issues/vol18no1/10_Yap
work_keys_str_mv	AT matthewhtyap organicfoodconsumersinhongkong
_version_	1721512613345492992

Organic food consumers in Hong Kong

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