Organic food consumers in Hong Kong
Asian organic foods consumers’ behaviour is worth investigating to sustain the continuous growth of organic foods consumption. Hence, Fiona has the ambition to employ the innovation diffusion theory to profile and understand organic foods consumers in Hong Kong in her research proposal. The process...
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Faculty of tourism and hospitality management
2012-06-01
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doaj-01d5a877ed80429890577a90b8bcf7a22021-04-23T13:53:52ZengFaculty of tourism and hospitality managementTourism and Hospitality Management1330-75331847-33772012-06-0118114114610.20867/thm.18.1.10Organic food consumers in Hong KongMatthew H. T. Yap 0 Dongbei University of Finance and Economics, Global Institute of Management and Economics, Dalian, ChinaAsian organic foods consumers’ behaviour is worth investigating to sustain the continuous growth of organic foods consumption. Hence, Fiona has the ambition to employ the innovation diffusion theory to profile and understand organic foods consumers in Hong Kong in her research proposal. The process of writing an acceptable research proposal is challenging, tedious and time consuming as depicted in Fiona’s experience. Hence, this case study provides the opportunity for educators, students, and organic foods sellers and retailers to discuss and address Fiona’s challenges.https://thm.fthm.hr/images/issues/vol18no1/10_Yaporganic foodshong kongconsumer behaviourquantitative researchinnovation diffusion theoryresearch proposal |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Matthew H. T. Yap |
spellingShingle |
Matthew H. T. Yap Organic food consumers in Hong Kong Tourism and Hospitality Management organic foods hong kong consumer behaviour quantitative research innovation diffusion theory research proposal |
author_facet |
Matthew H. T. Yap |
author_sort |
Matthew H. T. Yap |
title |
Organic food consumers in Hong Kong |
title_short |
Organic food consumers in Hong Kong |
title_full |
Organic food consumers in Hong Kong |
title_fullStr |
Organic food consumers in Hong Kong |
title_full_unstemmed |
Organic food consumers in Hong Kong |
title_sort |
organic food consumers in hong kong |
publisher |
Faculty of tourism and hospitality management |
series |
Tourism and Hospitality Management |
issn |
1330-7533 1847-3377 |
publishDate |
2012-06-01 |
description |
Asian organic foods consumers’ behaviour is worth investigating to sustain the continuous growth of organic foods consumption. Hence, Fiona has the ambition to employ the innovation diffusion theory to profile and understand organic foods consumers in Hong Kong in her research proposal. The process of writing an acceptable research proposal is challenging, tedious and time consuming as depicted in Fiona’s experience. Hence, this case study provides the opportunity for
educators, students, and organic foods sellers and retailers to discuss and address Fiona’s challenges. |
topic |
organic foods hong kong consumer behaviour quantitative research innovation diffusion theory research proposal |
url |
https://thm.fthm.hr/images/issues/vol18no1/10_Yap |
work_keys_str_mv |
AT matthewhtyap organicfoodconsumersinhongkong |
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1721512613345492992 |