GREEN MARKETING AND ENVIRONMENTAL LEGISLATION AS ACTORS IN THE PROCESS OF AMENDMENT OF CONSUMPTION BEHAVIOR: A PERCEPTION ANALYSIS OF GREEN FACTORS
SUMMARY: A growing group of organizations have realized that critical mass yearns for ecologically correct and socially just products and services. Green marketing and environmental legislation are fundamental mechanisms in the redesign of the productive process, as well as strong inducers of change...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Faculdades Metropolitanas Unidas
2020-01-01
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| Series: | Revista Metropolitana de Sustentabilidade |
| Subjects: | |
| Online Access: | http://revistaseletronicas.fmu.br/index.php/rms/article/view/1934 |