Fast Moving Consumer Goods (FMCG) Market in Romania. Features and Trends

The development of the fast-moving consumer goods market in Romania, disputed by European companies specialized in retail, is a spectacular phenomenon, which exceeded the forecasts of the specialists and the expectations of the investors. European integration and adherence to Western security sys...

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Bibliographic Details
Main Authors: Silvius Stanciu, Florina Oana Vîrlănuță, Oana Alexandra Vochin, Romeo Victor Ionescu, Valentin Marian Antohi
Format: Article
Published: Academy of Economic Studies of Bucharest 2019-11-01
Series:Amfiteatru Economic
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