Modeling of Corporate Innovation in the Innsurance Industry through Cognitive Mapping Approach
The inssurance industry is one of the service industries has significant competition and innovation. With regard to importance of innovation issue for top managers of Iranian insurance companies, a conceptual model has been developed for Corporate Innovation Capability concept. In this paper, after...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2011-03-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_22603_ef260e1921eb5ef0854235c1dab05353.pdf |