Consumer Perceptions of Green Industry Retailers

A survey of Connecticut consumers was used to investigate perceptions of various green industry retailers. Consumer perceptions of independent garden centers (IGC), home improvement centers (HIC), and mass merchandisers (MM) business practices and their perceived value were assessed. Analysis of var...

Full description

Bibliographic Details
Main Authors: Julie H. Campbell, Benjamin L. Campbell
Format: Article
Language:English
Published: American Society for Horticultural Science (ASHS) 2019-03-01
Series:HortTechnology
Subjects:
Online Access:https://journals.ashs.org/horttech/view/journals/horttech/29/2/article-p213.xml