Consumer Perceptions of Green Industry Retailers
A survey of Connecticut consumers was used to investigate perceptions of various green industry retailers. Consumer perceptions of independent garden centers (IGC), home improvement centers (HIC), and mass merchandisers (MM) business practices and their perceived value were assessed. Analysis of var...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
American Society for Horticultural Science (ASHS)
2019-03-01
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Series: | HortTechnology |
Subjects: | |
Online Access: | https://journals.ashs.org/horttech/view/journals/horttech/29/2/article-p213.xml |