Artificial intelligence in marketing: Systematic review and future research direction

Artificial intelligence in marketing: Systematic review and future research direction

Disruptive technologies such as the internet of things, big data analytics, blockchain, and artificial intelligence have changed the ways businesses operate. Of all the disruptive technologies, artificial intelligence (AI) is the latest technological disruptor and holds immense marketing transformat...

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Bibliographic Details
Main Authors: Sanjeev Verma, Rohit Sharma, Subhamay Deb, Debojit Maitra
Format: Article
Language:English
Published: Elsevier 2021-04-01
Series:International Journal of Information Management Data Insights
Subjects:
Marketing
Artificial intelligence
Bibliometric analysis
Intellectual structure
Conceptual structure
Online Access:http://www.sciencedirect.com/science/article/pii/S2667096820300021

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http://www.sciencedirect.com/science/article/pii/S2667096820300021

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