Integrated marketing communication in tourism – an analysis. Case study: Muntenia and Oltenia
The multitude of factors interfering in the process of image formation and the way in which they act in a unique combination, similar to a genetic code for a consumer, influences the image study of a tourism destination in the direction of becoming a complex process. In the marketing activity of eac...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
General Association of Economists from Romania
2013-06-01
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| Series: | Theoretical and Applied Economics |
| Subjects: | |
| Online Access: |
http://store.ectap.ro/articole/868.pdf
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