ENHANCING CONCEPT COMPREHENSION AND RECALL THROUGH IMAGERY - THE CASE FOR INTERNATIONAL STUDENTS
Teaching new marketing concepts to international students (from non-native speaking backgrounds) often poses challenges for lecturers. Past assessment results show that brand development strategies are poorly understood by international students studying a marketing principles course at an Australia...
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| Format: | Article |
| Language: | English |
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Universitas Negeri Surabaya
2013-08-01
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| Series: | Jurnal Psikologi Teori dan Terapan |
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| Online Access: | https://journal.unesa.ac.id/index.php/jptt/article/view/1827 |