Introduction to Modeling of Buying Decisions
Buying decision models of customers to adjust the competitiveness of organizations have been a challenge for marketing disciplines for several generations. This topic has been explored by researchers and academics in past years, and quite an extensive theoretical base exists with a number of approac...
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| Format: | Article |
| Language: | English |
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CTU Central Library
2011-01-01
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| Series: | Acta Polytechnica |
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| Online Access: | https://ojs.cvut.cz/ojs/index.php/ap/article/view/1436 |