The Interaction Effect of Comprehensiveness Between Social Media and Online Purchasing Intention in Jordanian Pharmacies

The Interaction Effect of Comprehensiveness Between Social Media and Online Purchasing Intention in Jordanian Pharmacies

<p>This empirical paper examined the moderating role of comprehensiveness between social media and online shopping intention among customers of Jordanian pharmacies. Technology acceptance model (TAM) and the theory of planned behaviour (TPB) were the applied theories in this study. Data were c...

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Bibliographic Details
Main Authors: Jassim Ahmad Al-Gasawneh, Mahmoud Hussein Al-Wadi, Belal Mahmoud Al-Wadi, Bandar Ersan Alown, Nawras M Nuseirat
Format: Article
Language:English
Published: International Association of Online Engineering (IAOE) 2020-09-01
Series:International Journal of Interactive Mobile Technologies
Subjects:
social media
comprehensiveness
online shopping intention, jordan, pharmacies
Online Access:https://online-journals.org/index.php/i-jim/article/view/15501

Internet

https://online-journals.org/index.php/i-jim/article/view/15501

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