Imagining the production, the consumption and the nation: sensitive strategies of advertising communication
In this article we develop the analysis of the campaign Brazil Presence aired in 2009. The series of commercials presents the invisible bonds constituents of the chains of production and consumption in contemporary Brazil, represented by subjects and their personal narratives. Advertising builds a s...
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| Format: | Article |
| Language: | English |
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Universidade de São Paulo
2014-06-01
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| Series: | Matrizes |
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| Online Access: | http://www.revistas.usp.br/matrizes/article/view/82937 |