Evolution of generic competitive strategies and the importance of Michael E. Porter La evolución de las estrategias genéricas de competición y la influencia de Michael E. Porter A evolução das estratégias genéricas de competição e a influência de Michael E. Porter
Generic competitive strategies are considered almost as archetypes in Business Administration, sometimes leading to over simplification of their concepts as well as underestimation of their importance. Since publication in 1980, as part of Michael E. Porter's book Competitive Strategy, the gene...
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Emerald Publishing
2010-03-01
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| Series: | REGE Revista de Gestão |
| Subjects: | |
| Online Access: | http://www.revistas.usp.br/rege/article/view/36696 |