Does consumer experience influence attitudes toward the service?
This research has analysed if consumer evaluations of a sports service, manifested by satisfaction and perceived quality, differ to the extent that consumer experience varies. For that purpose, we have achieved three cross-sectional studies on different samples of users of a sports centre. The resul...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Asociación Española de Ciencias del Deporte
2010-09-01
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Series: | European Journal of Human Movement |
Online Access: | https://eurjhm.com/index.php/eurjhm/article/view/223 |