Does consumer experience influence attitudes toward the service?

This research has analysed if consumer evaluations of a sports service, manifested by satisfaction and perceived quality, differ to the extent that consumer experience varies. For that purpose, we have achieved three cross-sectional studies on different samples of users of a sports centre. The resul...

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Bibliographic Details
Main Authors: J. A. Martínez, L. Martínez
Format: Article
Language:English
Published: Asociación Española de Ciencias del Deporte 2010-09-01
Series:European Journal of Human Movement
Online Access:https://eurjhm.com/index.php/eurjhm/article/view/223