A Methodological Workflow for Deriving the Association of Tourist Destinations Based on Online Travel Reviews: A Case Study of Yunnan Province, China
Insights into the association rules of destinations can help to understand the possibility of tourists visiting a destination after having traveled from another. These insights are crucial for tourism industries to exploit strategies and travel products and offer improved services. Recently, tourism...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2021-04-01
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| Series: | Sustainability |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2071-1050/13/9/4720 |