Pengaruh segmentasi pasar terhadap kepuasan pelanggan (nasabah) pada Bank BPR Jatim Cabang Ponorogo

This study aims to determine the effect of market segmentation of customer satisfaction (Customer) in bank BPR Jatim Branch of Ponorogo. Market Segmentation effect on customer satisfaction as evidenced from t value on the market cementation variable (X) is from a significant level of 0.000 t less th...

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Bibliographic Details
Main Author: Elis Tri Wahyuni
Format: Article
Language:Indonesian
Published: Universitas PGRI Madiun 2017-01-01
Series:EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya
Subjects:
Online Access:http://e-journal.unipma.ac.id/index.php/equilibrium/article/view/1009