A Methodology for Evaluating the Efficiency of the Enterprise’s Marketing Activities
The article analyzes the methodology for evaluating the efficiency of the enterprise’s marketing activities. The economic effect of marketing activities is the ultimate economic result of the implementation of relevant marketing activities (effect, impact, effectiveness and others), planned and expe...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2019-09-01
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| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | https://www.business-inform.net/export_pdf/business-inform-2019-9_0-pages-345_354.pdf |