Aesthetic Communication and Intercultural Perspective. A Qualitative Analysis of Aesthetic Perceptions of the Brand "Südtirol/Alto Adige"
In the qualitative study of mental associations with the brand picture "Südtirol/Alto Adige" different images of the region among German speaking, Italian speaking and bilingually grown up South Tyroleans were analysed. The research interest was focused on the communalities and differences...
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| Format: | Article |
| Language: | deu |
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FQS
2009-01-01
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| Series: | Forum: Qualitative Social Research |
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| Online Access: | http://www.qualitative-research.net/index.php/fqs/article/view/1229 |