A presença do novo na publicidade contemporânea – relações semióticas e de marketing e a inovação na comunicação automobilística brasileira
The presence of the new in contemporary advertising – semiotic and marketing relations and innovation in Brazilian automotive communication – What is new in contemporary living? And how do the manifestations of advertising make consumers feel and grasp the innovativeness of products and brands in th...
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| Format: | Article |
| Language: | English |
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Pontíficia Universidade Católica de São Paulo
2014-12-01
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| Series: | Galáxia |
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| Online Access: | http://revistas.pucsp.br/index.php/galaxia/article/view/20824/15795 |