Legacy, Emotions and Reality: Asymmetry or Composite formation of Zimbabwe Tourism Destination Brand Elements.
This study investigated on the sources of Zimbabwe tourism brand success focusing on legacy, emotions and reality. The main aim was to understand if tourism destination marketers in Zimbabwe have crafted the destination brand statement based on legacy that is in the form of natural heritage, by simp...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2018-08-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_56_vol_7_4__2018.pdf |