PRODUCT PROMOTION STRATEGY IN SPORTS INDUSTRY

Sports industry is presented like the partof entertainment industry. The authorsemphasize the main income items ofSnowsports unions in Russia and abroad.This paper presents the analysis of development of commercial successful productby foreign federations. The article gives new ways of raising the a...

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Bibliographic Details
Main Authors: Alla V. Nosova, Mikhail S. Nosov
Format: Article
Language:Russian
Published: Plekhanov Russian University of Economics 2016-08-01
Series:Statistika i Èkonomika
Subjects:
Online Access:https://statecon.rea.ru/jour/article/view/986