Efficient constraint-based Sequential Pattern Mining (SPM) algorithm to understand customers’ buying behaviour from time stamp-based sequence dataset

Business Strategies are formulated based on an understanding of customer needs. This requires development of a strategy to understand customer behaviour and buying patterns, both current and future. This involves understanding, first how an organization currently understands customer needs and secon...

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Bibliographic Details
Main Authors: Niti Ashish Kumar Desai, Amit Ganatra
Format: Article
Language:English
Published: Taylor & Francis Group 2015-12-01
Series:Cogent Engineering
Subjects:
Online Access:http://dx.doi.org/10.1080/23311916.2015.1072292