Consumer perception of private label brands in the Czech Republic
The very tough fight for customers in the retail trade is reflected by the strong growth in the number of products sold under private labels that are currently becoming an important factor in business competitiveness. These are brands that are produced and offered by retailers under their own name o...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Institute of Technology and Business, České Budějovice
2011-01-01
|
| Series: | Littera Scripta |
| Subjects: | |
| Online Access: | http://www.littera-scripta.com/consumer-perception-of-private-label-brands-in-the-czech-republic/ |