Consumer perception of private label brands in the Czech Republic
The very tough fight for customers in the retail trade is reflected by the strong growth in the number of products sold under private labels that are currently becoming an important factor in business competitiveness. These are brands that are produced and offered by retailers under their own name o...
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Institute of Technology and Business, České Budějovice
2011-01-01
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doaj-0412843eed1b43eb8f62e8224ea1e1f32020-11-25T01:23:57ZengInstitute of Technology and Business, České Budějovice Littera Scripta1805-91122011-01-0124352Consumer perception of private label brands in the Czech RepublicVěra Mulačová, Petr MulačThe very tough fight for customers in the retail trade is reflected by the strong growth in the number of products sold under private labels that are currently becoming an important factor in business competitiveness. These are brands that are produced and offered by retailers under their own name or brand. The range of retail brands is very extensive. While in the past, they were offered primarily as a low cost alternative to national and international brands, nowadays, these products have been competing with them at a higher price level as a so-called standard or premium private label. The aim of this paper is to analyze and discuss the relationship of Czech consumers to these private brands.http://www.littera-scripta.com/consumer-perception-of-private-label-brands-in-the-czech-republic/private labels retail consumer economic standard and premium private labels |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Věra Mulačová, Petr Mulač |
spellingShingle |
Věra Mulačová, Petr Mulač Consumer perception of private label brands in the Czech Republic Littera Scripta private labels retail consumer economic standard and premium private labels |
author_facet |
Věra Mulačová, Petr Mulač |
author_sort |
Věra Mulačová, Petr Mulač |
title |
Consumer perception of private label brands in the Czech Republic |
title_short |
Consumer perception of private label brands in the Czech Republic |
title_full |
Consumer perception of private label brands in the Czech Republic |
title_fullStr |
Consumer perception of private label brands in the Czech Republic |
title_full_unstemmed |
Consumer perception of private label brands in the Czech Republic |
title_sort |
consumer perception of private label brands in the czech republic |
publisher |
Institute of Technology and Business, České Budějovice |
series |
Littera Scripta |
issn |
1805-9112 |
publishDate |
2011-01-01 |
description |
The very tough fight for customers in the retail trade is reflected by the strong growth in the number of products sold under private labels that are currently becoming an important factor in business competitiveness. These are brands that are produced and offered by retailers under their own name or brand. The range of retail brands is very extensive. While in the past, they were offered primarily as a low cost alternative to national and international brands, nowadays, these products have been competing with them at a higher price level as a so-called standard or premium private label. The aim of this paper is to analyze and discuss the relationship of Czech consumers to these private brands. |
topic |
private labels retail consumer economic standard and premium private labels |
url |
http://www.littera-scripta.com/consumer-perception-of-private-label-brands-in-the-czech-republic/ |
work_keys_str_mv |
AT veramulacovapetrmulac consumerperceptionofprivatelabelbrandsintheczechrepublic |
_version_ |
1725119693165953024 |