Consumer Preferences For Imitation Jersey Shirts: A Conjoint Analysis

Abstract This research, which was conducted in 2019, aims to determine the consumer preferences of the Persebaya imitation T-shirt jersey in Jombang district. The method used in this research is a descriptive exploratory method with a quantitative approach. The population in this study were unknow...

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Bibliographic Details
Main Authors: Sya'dulloh Efendy, Siti Zuhroh
Format: Article
Language:Indonesian
Published: STIE PGRI Dewantara Jombang 2021-02-01
Series:Eksis: Jurnal Riset Ekonomi dan Bisnis
Subjects:
Online Access:https://ejournal.stiedewantara.ac.id/index.php/001/article/view/738