O USO DAS MIDIAS DIGITAIS COMO FERRAMENTA DE DIVULGAÇÃO DA GESTÃO AMBIENTAL EMPRESARIAL: UMA RELAÇÃO ENTRE SUSTENTABILIDADE E LUCRATIVIDADE

Currently sustainability programs of organizations are directly related to the increase of its profitability. With more demanding and aware consumer companies have used these changes as a strategic form of disclosure of their practices in social media as a way to improve its image. The method use...

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Bibliographic Details
Main Authors: Alvaro Costa Jardim Neto, Jéssica Cristina Jordão Sant’ana, Valdecir Cahoni Rodrigues
Format: Article
Language:Portuguese
Published: Universidade do Oeste Paulista 2015-06-01
Series:Colloquium Humanarum
Subjects:
Online Access:http://revistas.unoeste.br/revistas/ojs/index.php/ch/article/view/1230/1399