O USO DAS MIDIAS DIGITAIS COMO FERRAMENTA DE DIVULGAÇÃO DA GESTÃO AMBIENTAL EMPRESARIAL: UMA RELAÇÃO ENTRE SUSTENTABILIDADE E LUCRATIVIDADE
Currently sustainability programs of organizations are directly related to the increase of its profitability. With more demanding and aware consumer companies have used these changes as a strategic form of disclosure of their practices in social media as a way to improve its image. The method use...
Main Authors: | , , |
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Format: | Article |
Language: | Portuguese |
Published: |
Universidade do Oeste Paulista
2015-06-01
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Series: | Colloquium Humanarum |
Subjects: | |
Online Access: | http://revistas.unoeste.br/revistas/ojs/index.php/ch/article/view/1230/1399 |