Retail attributes of convenience stores in transitional markets - A study in Vietnam
The purpose of this study is to explore the retail attributes of convenience stores in Vietnam, a transitional market. In this study, a research method was used to combine both qualitative and quantitative studies. In the qualitative study, 20 consumers were interviewed about the retail attributes o...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | Vietnamese |
| Published: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2020-06-01
|
| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/484 |