Balanced Assessment of the Business Partner’s Potential: Three-step Selection Procedure for the Sustainable Development of the Strategic Alliance
Negotiating a strategic alliance agreement is one of the essential determinants of the success of the entire agreement, and it is also the logical conclusion of the whole building process of the strategic alliance. At the same time, already at this step there is the relationships building process be...
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| Format: | Article |
| Language: | English |
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Nicolaus Copernicus University Press
2017-06-01
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| Series: | Journal of Corporate Responsibility and Leadership |
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| Online Access: | http://jcrl.umk.pl/files/9814/8839/4907/3rdrewniak.pdf |