User Familiarity and Satisfaction With Food Delivery Mobile Apps
The market for food delivery mobile applications (FDMAs) in South Korea has massively expanded due to the increase in both smartphone penetration rate and single-person households, thus marking a phase of severe competition. A deeper understanding among FDMA practitioners of users’ acceptance of FDM...
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2020-11-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244020970563 |