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In an environment of social and income inequality, the nature of individual consumer behavior gives the opportunity to show their membership in a particular social system. Consumption is not the only criterion of social status. Consumer behavior is a demonstration of membership of a particular socia...
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| Format: | Article |
| Language: | English |
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Publishing House "Grani"
2015-02-01
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| Series: | Granì |
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| Online Access: | https://grani.org.ua/index.php/journal/article/view/166 |