Strategic engagement and conversational encounter in social media
The article approaches approach to the assumptions of methodologies for measuring online conversation. These methodologies record what users do when access to social media institutional profiles, which allows observing the impact of the publications. However, they do not take into account neither th...
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| Format: | Article |
| Language: | Spanish |
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Universidad de Piura
2018-03-01
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| Series: | Revista de Comunicación |
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| Online Access: | http://revistadecomunicacion.com/en/articulos/2018_1/10_Art.html |