ANTESEDEN DAN KONSEKUENSI DARI CUSTOMER SATISFACTION PADA RUMAH SAKIT UMUM DAERAH DI SURABAYA

The background of this study was to entrust the health services to hospitals on quality, consumers will have the brand attitude, brand attitude of consumers to the brand overall evaluation. Or a positive assessment of the brand can lead customers into believing the services provided so that the comp...

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Bibliographic Details
Main Author: Sri Mulyono Joko Purnomo Purnomo
Format: Article
Language:Indonesian
Published: Universitas Trisakti 2015-03-01
Series:Jurnal Manajemen dan Pemasaran Jasa
Online Access:http://www.trijurnal.lemlit.trisakti.ac.id/index.php/jasa/article/view/1399