Perceptions of Marketing & Digital Transformationin Greek Public Higher Education Organizations in the Context of Digital Darwinism

Perceptions of Marketing & Digital Transformationin Greek Public Higher Education Organizations in the Context of Digital Darwinism

Objective: Marketing and digital transformation in the public institutions of higher education in Greece, have key role in the context of the digital revolution. The study aimed at investigating the perceptions and views explicitly or implicitly of the management of Greek public universities regardi...

Full description

Bibliographic Details
Main Author: Nektarios Makrydakis
Format: Article
Language:English
Published: Universitas Islam Nahdlatul Ulama Jepara 2021-06-01
Series:Journal of Management and Entrepreneurship Research
Subjects:
marketing strategy
digital transformation
public higher education organizations
Online Access:https://journal.unisnu.ac.id/jmer/article/view/2021.6.02.1-18/26

Internet

https://journal.unisnu.ac.id/jmer/article/view/2021.6.02.1-18/26

Similar Items