Perceptions of Marketing & Digital Transformationin Greek Public Higher Education Organizations in the Context of Digital Darwinism
Objective: Marketing and digital transformation in the public institutions of higher education in Greece, have key role in the context of the digital revolution. The study aimed at investigating the perceptions and views explicitly or implicitly of the management of Greek public universities regardi...
Main Author: | Nektarios Makrydakis |
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Format: | Article |
Language: | English |
Published: |
Universitas Islam Nahdlatul Ulama Jepara
2021-06-01
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Series: | Journal of Management and Entrepreneurship Research |
Subjects: | |
Online Access: | https://journal.unisnu.ac.id/jmer/article/view/2021.6.02.1-18/26 |
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