Tourist considerations in hosting a mega sport event: 2010 FIFA World Cup
Tourism enterprises can create public viewing areas where shared enjoyment and heightened emotive experiences could arise, as well assentiments of patriotism, and ownership of the event itself. But, they must keep their base business happy; to ensure longterm loyalty of existing customers.
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Debrecen
2010-12-01
|
| Series: | Apstract: Applied Studies in Agribusiness and Commerce |
| Subjects: | |
| Online Access: | https://ojs.lib.unideb.hu/apstract/article/view/7677 |