Refining the Response-Frequency Measure of Media Habit – The role of time pressure
Media habits attract growing attention in communication research. Therefore, valid measures of habit strength are needed. The response-frequency measure of media habit (RFMMH) provides an implicit approach. It does not rely on retrospective self-reports of the habitual character of a behavior. Parti...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
Nomos Verlagsgesellschaft mbH & Co. KG
2019-07-01
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| Series: | Studies in Communication, Media |
| Online Access: | https://www.nomos-elibrary.de/10.5771/2192-4007-2019-3-413 |